Brewed Identity – Artisan Coffee Brand Launch

This artisan coffee brand wanted more than just packaging — they wanted a story. The challenge was that in a market flooded with coffee options, a new brand had to feel authentic. We focused on the raw elements: beans, texture, steam, and light. By capturing the glow of golden rays on freshly brewed coffee and emphasizing handmade details, we built an identity that customers could taste with their eyes. The launch video sold out their first batch of beans within a week.